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50 years of stolen heritage

by Stewart Huntington January 26, 2024November 28, 2025

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It isn’t just fashion designers who get called out for using Native names and imagery to sell products and that doesn’t sit well with media professor Gary Rhodes.

He’s been campaigning against the practice for years most recently, in an essay in The Washington Post.

ICT caught up with him and asked him about a particular car name, the Jeep Cherokee.

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Tagged: Transportation

Stewart Huntington

Stewart Huntington is an ICT producer/reporter based in central Colorado. More by Stewart Huntington

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50 years of stolen heritage

by Stewart Huntington, ICT
January 26, 2024

					<h1>50 years of stolen heritage</h1>
<p class="byline">by Stewart Huntington, ICT <br />January 26, 2024</p>
					
<p><em>ICT is working to shape the future of journalism and stay connected with readers like you. A crucial part of that effort is understanding our audience. Share your perspective in a </em><a href="https://bit.ly/47kPJ75"><em>brief survey</em></a><em> for a chance to win prizes.</em></p>
<p><strong>Stewart Huntington</strong><br /><em><a href="https://ictnews.org/">ICT</a></em></p>
<p>It isn’t just fashion designers who get called out for using Native names and imagery to sell products and that doesn’t sit well with media professor Gary Rhodes.</p>
<p>He’s been campaigning against the practice for years most recently, in an essay in <em><a href="https://www.washingtonpost.com/">The Washington Post</a></em>.</p>
<p><em>ICT</em> caught up with him and asked him about a particular car name, the Jeep Cherokee.</p>
<figure class="wp-block-image size-full aligncenter"><img src="https://ictnews.org/wp-content/uploads/2022/06/new-ict-logo.png" alt="" class="wp-image-5" /></figure>
<p><em>Our stories are worth telling. Our stories are worth sharing. Our stories are worth your support. Contribute </em><a href="http://support.indiancountrytoday.com/"><em>$5 or $10 today</em></a><em> to help ICT carry out its critical mission. </em><a href="https://goo.gl/25bKvx"><em>Sign up for ICT’s</em></a><em> free newsletter.&nbsp;</em></p>

					<p>This &lt;a target=&quot;_blank&quot; href=&quot;https://ictnews.org/news/go-anywhere-do-anything-but-use-native-names/&quot;&gt;article&lt;/a&gt; first appeared on &lt;a target=&quot;_blank&quot; href=&quot;https://ictnews.org&quot;&gt;ICT&lt;/a&gt; and is republished here under a &lt;a target=&quot;_blank&quot; href=&quot;https://creativecommons.org/licenses/by-nd/4.0/&quot;&gt;Creative Commons Attribution-NoDerivatives 4.0 International License&lt;/a&gt;.&lt;img src=&quot;https://i0.wp.com/ictnews.org/wp-content/uploads/2025/05/cropped-Favicon-Larger-Icon-.png?resize=150%2C150&amp;amp;quality=80&amp;amp;ssl=1&quot; style=&quot;width:1em;height:1em;margin-left:10px;&quot;&gt;&lt;img id=&quot;republication-tracker-tool-source&quot; src=&quot;https://ictnews.org/?republication-pixel=true&amp;post=6417&amp;amp;ga4=G-YFS314KT4J&quot; style=&quot;width:1px;height:1px;&quot;&gt;&lt;script&gt; PARSELY = { autotrack: false, onload: function() { PARSELY.beacon.trackPageView({ url: &quot;https://ictnews.org/news/go-anywhere-do-anything-but-use-native-names/&quot;, urlref: window.location.href }); } } &lt;/script&gt; &lt;script id=&quot;parsely-cfg&quot; src=&quot;//cdn.parsely.com/keys/ictnews.org/p.js&quot;&gt;&lt;/script&gt;</p>

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