Who We Are
ICT is a national Indigenous newsroom. It is the flagship editorial brand of IndiJ Public Media — a nonprofit, 501(c)(3) public charity. The organization is headquartered in Phoenix, Arizona. What began more than 40 years ago as Lakota Times, a weekly newspaper founded by the late Tim Giago, has grown into the largest news organization serving Native American communities in the country.
Today, ICT delivers award-winning journalism across multiple digital, social and broadcast platforms. It reaches local, national and global audiences with accurate, independent and culturally grounded coverage. Our content is free. Our journalism is not for sale.
MISSION
To provide accurate, independent, and culturally grounded journalism that informs Indigenous communities and expands public understanding of Indigenous peoples, sovereignty and contemporary issues.
VISION
A media landscape where Indigenous voices lead coverage of Indigenous stories and journalism serves the public good.
ICT offers partners something rare in today’s media landscape:
Scale, Trust, and Indigenous-led journalism rooted in community accountability.
What Sets ICT Apart
No other news organization matches the reach or depth of ICT’s digital and broadcast coverage in Indigenous communities and beyond. This covers stories that impact Indigenous communities. We have a deep knowledge of culture, legal frameworks, and tribal sovereignty. This skill leads to precise, contextualized reporting. It is more than just proximity to a dateline.
- Indigenous-led newsroom with Native journalists in bureaus across the country
- Flagship brand backed by IndiJ Public Media, a nonprofit public media organization
- Trusted, brand-safe underwriting environment consistent with PBS, NPR and APT standards
- National reach with deep cultural relevance — no other outlet matches our depth of Indigenous coverage
- Multi-platform storytelling across digital, email, social and broadcast
- Weekly national newscast distributed on PBS WORLD, FNX and Free Speech TV, with international carriage on SBS Australia
- Free content model — republication at no charge across 60+ partner outlets nationwide
- Editorial independence guaranteed — all underwriting decisions are firewalled from reporting
Who We Reach
ICT’s audience spans generations, geographies, and platforms. From tribal leaders and policy makers to students, educators, and everyday readers, our community is engaged, informed and invested. Here is where they find us.
Website — ictnews.org
1.7M
Annual Active Visitors
2.7M
Annual Page Views
59.7%
Engagement Rate
47.3K
Email Subscribers
Social Media
707K
Total Followers
11.7M
Facebook Impressions
3.2M
Instagram Impressions
785K
YouTube Views
Television
~68–73%
of U.S. public media markets via
PBS World + FNX stations
40M
Homes via DISH, DirecTV, Roku & streaming via FreeSpeech TV
13M
weekly viewers via SBS Australia‘s national platform
Why Partner With ICT?
An Invitation to Something That Matters
When you partner with ICT and IndiJ Public Media, you align your organization with a newsroom you can trust. It is one of the most mission-driven in the country. This is not a standard ad buy. It is a statement. It reflects who your audience is. It shows what your values are. It demonstrates who you believe deserves to be heard.
Audience
Reach the Right People
Connect with mid-career professionals (35-44). Engage loyal older readers (55-65+). Reach a growing base of younger Indigenous and allied audiences (18-34) through ICT’s social-first storytelling strategy.
Capabilities
Authentic Indigenous Voices
ICT is a Native-led multimedia news organization in North America. Partnering with us aligns your brand with trusted, culturally grounded journalism that resonates deeply with both Indigenous and mainstream. ICT’s weekly newscast airs on PBS WORLD, FNX and Free Speech TV — reaching approximately 68–73% of U.S. public media markets, 40 million U.S. homes, and audiences internationally through SBS Australia
Visibility
Proven Reach & Scale
1.7M annual website visitors, 707K social followers and 47.3K email subscribers. Reach engaged Indigenous and allied audiences across digital, email, social and broadcast.
Measure
Measurable Impact
ICT’s sponsorship drive click-through rates above industry benchmarks, with a 25% average email open rate and 59.7% website engagement rate, delivering measurable ROI alongside mission alignment.
Ad Specs
| Ad Type | Dimensions | File/Creative Type | Device |
|---|---|---|---|
| Billboard | 970×250 | .jpg, .png, .gif, HTML 5 | Desktop |
| Leaderboard | 728×90 | .jpg, .png, .gif, HTML 5 | Desktop |
| Medium Rectangle | 300×250 | .jpg, .png, .gif, HTML 5 | Desktop Mobile |
| Large Mobile Banner | 320×100 | .jpg, .png, .gif, HTML 5 | Mobile |
| Small Mobile Banner | 320×50 | .jpg, .png, .gif, HTML 5 | Mobile |
Max file size: 999KB
| Ad Type | Dimensions | File/Creative Type | Device |
|---|---|---|---|
| Full-Width | 600×200 | .jpg, .png | Desktop, Mobile |
| Medium Rectangle | 300×250 | .jpg, .png, .gif | Desktop, Mobile |
| Inline Sponsor Block* | 590×456 or 600×200 | .jpg, .png, .gif | Desktop, Mobile |
| Text Link | 20 words + URL | Text only | Desktop, Mobile |
*Inline Sponsor Block includes: 8-10 word headline, 20-40 word sub-head, link to externally hosted content.
Max file size: 999KB | 300 x 250 at 72dpi
| Type | Word Count | Placements | Accompanying Banner Sizes | Disclosure Label |
|---|---|---|---|---|
| Sponsored Content | 750 – 1000 | 7-day dedicated homepage slot, 3 social media posts | 970×250, 728×90, 300×250, 320×50 | Sponsored |
| Sponsored Email Blast | 250 – 500 | Sent to primary subscriber list of 47,000 | 300×250 | Sponsored |
| Premium Block | 150-200 | Newsletter placement | 600×200, 300×250 | Paid Advertisement |
| Standard Block | 75-100 | Newsletter placement | 300×250 | Sponsored |
| Compact Block | 50 | Newsletter inline | —- | Sponsored |
| Multi-Touch Series | 50-75 each | 3-4 newsletter placements | 300×250 | Sponsored |
| Ad Type | Dimensions | Format | Platform |
|---|---|---|---|
| Square Feed Post | 1080 x 1080 | Static or Video | Facebook, Instagram |
| Vertical Feed Post | 1080 x 1350 | Static or Video | |
| Vertical Video | 1080 x 1920 | Video | Reels, Shorts, TikTok |
Platform-native spaces required.
| Ad Type | Dimensions | Duration | Format |
|---|---|---|---|
| HD Video Underwriting Credit – Premium | 1920 x 1080 | 30 seconds | .mov, .mp4 |
| HD Video Underwriting Credit – Standard | 1920 x 1080 | 8-15 seconds | .mov, .mp4 |
Requirements: Logo + name clearly legible | No promotional music or effects | Lower-third safe area compliant
Max file size: 32MB
Contact Us
ICT and IndiJ Public Media welcome partners who believe in the power of Indigenous-led journalism to inform, connect, and inspire. Whether you’re exploring underwriting, sponsorship, or a custom partnership, we’d love to start the conversation.
To get started, talk to:
Heather Donovan
Sr. Director of Revenue
hdonovan@ictnews.org